Book marketing resources, cutting edge techniques,
reading recommendations and more publisher's insights

ESP: Empowered Self-Publishing



Accelerated Book Marketing - a publisher's secret to book publishing success

If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the Internet. How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books.

Accelerated Book Marketing by EJ Thornton
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Accelerated Book Marketing


Accelerated Book Marketing's Tip #62:

There are more than 20,000,000 books listed on Amazon.com. Most authors would like to see sales that push their rank down below 1000, but the reality is that only about 1% of the books listed on Amazon.com are getting sales consistently " that is - daily.

Author's like Michael Fertik understand the importance of good marketing fundamentals and getting a book to do well in selling.

The Basics of Profitable Publishing

Publishing is the easiest milestone in a book's lifespan. Understand the 4 major possible ways to publish your book and the pros and cons of each. Learn how to hire literary agents, editors, graphic artists, web designers and get publisher's interested in your project!

The Basics of Profitable Publishing by EJ Thornton
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Profitable Book Publishing

Great Book Marketing Resources

Accelerated Book Marketing - A publisher's secret for selling more books

EJ Thornton

EJ Thornton has published hundreds of books for over 100 authors and knows the ins-and-outs of the publishing and marketing business. Let her teach you the most effective tool on the book selling scene today - a little something she calls 'Associative Marketing'...

ISBN:0982083866

1001 Ways to
Market Your Book

John Kremer

A classic book marketing reference for the self-published who need fresh ideas when it comes to book marketing.

ISBN:091241149X

A Simple Guide
to Marketing Your Book

Mark Ortman

What an Author and Publisher Can Do to Sell More Books. A complete source guide for marketing including information on distribution and creating a demand both in the brick and mortar bookstores and on the Internet.

ISBN:0963469940

The Frugal
Book Promoter

Carolyn Howard-Johnson

How To Do What Your Publisher Won't as a subtitle is a bit misleading. Any author should do everything in their power to promote their own work whether or not their publisher is taking an active role, it is the author's responsibility to market their book.

ISBN:193299310X

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Before you can make your book a best-seller
It has to get published
These publishing books will show you the way!

The Basics of Profitable Publishing

EJ Thornton

Used as a text book for 10 years in publishing classes all over Colorado and Nebraska. This book explains publishing terminology, publishing choices, what the author has to do whether they decide to self-publish or commercially publish their book.

ISBN:1932344500

Publishing Possibilities

Cheryl Pickett

If you're blanketed in confusion over possible publishing options, this book presents an overall explanation publishing choices and possibilites.

ISBN:0615260802

Putting Your Passion Into Print

Arielle Eckstut & David Sterry

Eckstut & Sterry interviewed publishing insiders " agents, editors, authors, & booksellers; real-life publishing success (and failure) stories; sample proposals, object lessons, queries, resources guide, etc.

ISBN:0761131221

The Well-Fed Self-Publisher

Peter Bowerman

How to Turn One Book into a Full-Time Living is not only the subtitle of this book, but something most authors dream of doing. Here is your roadmap! Write once & prosper...

ISBN:0967059860

Before they can become bestsellers
They have to get written...
Here's help!

So You Want To Write A Book

Othniel J. Seiden

Colorado's most prolific author shares his techniques for writing his books, fast, effectively and profitably. He shares his experience in both the commercial publishing world and the self-publishing world.

ISBN:098019413X

Interviews with your Favorite Romance Authors

Jude Willhoff

Willhoff interviewed 29 of the world's best-selling romance authors and they told herJude Willhoff how they achieved success. There was something very important they all shared, you'll need it to. Find out what it is...

ISBN:1932344713

On Writing

Stephen King

Two books in one, King first gives his autobiography where you can imagine where some of his characters came from. Then he teaches by gifting you with whole writer's "tool kit": reading lists, writing assignments, and valuable advice.

ISBN:0743455967

On Writing Well

William Knowlton Zinsser

The Classic Guide to Writing Nonfiction teaches a strong and clean writing style. If you are writing non-fiction, this is a must-read!

ISBN:0060891548

Style Guides and other resources authors need...

The Elements of Style

William Strunk & E.B. White

Strunk & White literally wrote the book on style. If you have grammatical questions about your manuscript, check here, before you pay an editor. It will be the best money you ever spent!

ISBN:0205632645

Chicago Manual of Style

University of Chicago Press Staff

Another style book - this one much more robust that Strunk & White's because it contains sample publishing contracts and dabbles in the intellectual property aspects of writing, publishing and selling books.

ISBN:0226104036

2010 Writer's Market Deluxe

Robert Lee Brewer

The Writer's Market will list all the publishers in North America along with their publishing guidelines, editor's names and contact information. It is a resource many authors use when choosing where to send their book query letters.

ISBN:1582975809

The Associated Press Stylebook 2009

Associated Press

Associated Press Stylebook and Briefing on Media Law

ISBN:098019413X

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Advanced Book Marketing!
Today's selected chapter...

How to Use

the Synopsis

You've written your book's synopsis

promising something fantastic to your customer

as a result of reading your book.

The first place you use this material, of course, is the back of your book. This is your promise to the reader. This is the first place you establish a relationship with the reader giving them something to look forward to if they take the time to read your book. It is a very important statement. Please take the time to create it, write it from your reader's perspective (what's in it for them), edit it and polish it. Then have it checked over by others and make adjustments to it ONLY if you agree with their feedback. Never forget - this is your message to the world.

Keep it in your voice.

You also need to use the same synopsis everywhere your book is listed online. Every online book seller, your website, any blog entry, any online article needs the book's cover and this synopsis to be with it.

Keep your message consistent and reuse the same synopsis everywhere.

You need to put this on each topic page where your book is listed even if other books are listed there, however you should feature your book above all the others.

Memorize your synopsis as best you can, because it will be the best response you can give to the question, "What's your book about?"

When using use our automated Associative Marketing system, the synopsis is placed on appropriate topic pages (category or classification) and it is placed exactly in the center of the page with the words: "Featured book" around it.

Book marketing resources, cutting edge techniques,
reading recommendations and more publisher's insights

ESP: Empowered Self-Publishing